McDonald files trademarks for McMetaverse restaurants

Last month, the Golden Arches mocked crypto investors, but it has now embraced the Metaverse by applying for trademarks of its brand in the virtual world. McDonald’s, the iconic American restaurant chain, appears to be preparing to enter the Metaverse by registering for ten trademarks in the virtual space.

Gerben Intellectual Property is a trademark attorney and the founder of Gerben Intellectual Property. According to Josh Gerben, McDonald’s filed a trademark application on February 4 for “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”

The restaurant chain will provide “downloadable multimedia files” for artwork, audio and video files, and nonfungible tokens based on the application (NFT). McDonald’s would be competing with new virtual concert organizers such as Animal Concerts. Such concerts remove geographical barriers that have previously prevented fans from seeing their favorite acts perform and significantly lower the cost of touring.

To expand its brand into the Metaverse, the Golden Arches joins bakery and cafe chain Panera Bread. Panera Bread filed a similar trademark application on February 3 for PANERAVERSE, a virtual restaurant and cafe chain.

Its plans also include downloadable content and NFTs, virtual food and beverage items, and virtual gathering places for users.

Bitcoin meme wagon

As Bitcoin’s price began to fall below $40,000, crypto millionaires and investors on Twitter started sharing memes about working at fast-food restaurants. Prominent crypto entrepreneurs and supporters were joined on Twitter by global fast-food giant McDonalds — the brand infamously linked with temporary Bitcoin (BTC) market crashes — who shared memes about doing odd jobs amid an ongoing market crash.

Since reaching an all-time high of $69,000 in November 2022, the price of BTC has been steadily declining. As Bitcoin fell below $40,000, crypto millionaires and investors on Twitter began sharing memes about getting jobs at fast-food restaurants. Salvadoran President Nayib Bukele, too, has embraced meme culture, uploading a new profile picture of himself wearing a poorly photoshopped McDonald’s branded cap and T-shirt during one of his speeches.

McDonald’s, like many others, acknowledged the ongoing developments within the Crypto Twitter community by following influential members of the community such as Cardano founder Charles Hoskinson and Altcoin Daily. Bloomberg commodity strategist Mike McGlone believes Bitcoin will make a comeback despite the market’s uncertainty as investors recognize its value as a digital reserve asset.

Despite fears that deflationary pressures will drive Bitcoin and altcoins down alongside equities, not everyone believes 2022 will be a bad year for hodlers.

The picture is complicated, and some are predicting a “melt-up” for stocks and cryptocurrency due to the positive correlation. Others believe that a painful period is coming across the board but that Bitcoin will emerge stronger as a result.

Meanwhile, ex-BitMEX CEO Arthur Hayes has been consistently pessimistic about the macroeconomic outlook since the beginning of the year.

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