Apple is gaining traction in digital advertising

Apple appears to be gaining traction in digital advertising, while Google and Facebook appear to be losing pace.

Based on a review of over 100 different consumer app firms’ online ad budgets, the study discovered that Apple’s ad business profited from the company’s significant iOS privacy update in 2021. People can advertise on Apple’s App Store using search advertisements. Advertiser adoption grew over four percentage points year on year to 94.81% in the second quarter, while Facebook adoption decreased three percentage points to 82.81%, according to Appsumer. Google’s rate fell two percentage points to 94.81%.

According to Shumel Lais, general manager at Appsumer, Apple’s better ranking is due to an increase in the number of app developers ready to pay huge money to boost downloads. Simultaneously, Apple’s App Tracking Transparency (ATT) update has restricted the amount of data that ad-based applications like Facebook may utilize to assist marketers with their online ad campaigns. Apple’s increase in online marketing for developers mimics Amazon’s dominance in e-commerce, as companies spend more money promoting their items on the site that buyers rely on.

Google continues to lead overall app developer spending on online advertising, referred to as share of wallet, with 34,5%. Facebook comes in second with 28%, followed by Apple with 15,5%.

Apple will announce its latest hardware products

At its launch event on Wednesday, Apple will unveil its latest hardware items, including new iPhone 14 models, and analysts predict that higher-end versions will cost even more this year.

In a Tuesday note, Bernstein analyst Toni Sacconaghi predicted that Apple would hike prices on its iPhone 14 Pro models by $100 above last year’s iPhone 13 Pro. The iPhone 13 Pro starts at $999, while the iPhone 13 Pro Max features a larger screen and costs $1,099.

JPMorgan analysts predict a price hike for iPhone 14 Pro models due to inflation and supply chain concerns, but they do not expect Apple to boost costs for the standard iPhone 14. According to the experts, a price increase would be more significant for the company’s wearables, such as the Apple Watch.

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